“Should windows be closed with mosquito-repellent incense lighted? You seek death!” “Do people of B type blood attract mosquitoes? Rumor!” You may not know that we have been misguided by “common” mosquito repellent knowledge for years! On May 9, Cheerwin Baby Health, a plant mosquito repellent export, conducted “I am a detective” online mosquito repellent activity in Liby Center together with Zhou Yueyue, a famous parent-child cartoonist and a hot mom with millions of fans. In the activity, specialized experiments were conducted to break mosquito repellent rumors and helped net friends set up a correct mosquito repellent concept. The number of viewers reached above 700000 and more than 420000 netizens gave a like.
Concern Hotspots on People's Livelihood and Highlight Brand Responsibility
With the arrival of summer, the temperature keeps rising and “mosquito repellent trouble” becomes a hot topic among netizens. Cheerwin Baby Health, a domestic leading mosquito repellent brand, launched “I am a detective-uncover misunderstandings of mosquito repellent” online activity in conformance with netizen’s need and paint spot. The activity unscrambled 5 common misunderstandings of mosquito repellent, publicized harm of mosquito-borne diseases and highlighted the brand responsibility which Cheerwin Baby Health has adhered to for years.
Accurately Spread Information Together with Hot Mom
Cheerwin Baby Health has been well-received among moms due to plant formula and mild characteristics since launched. In the activity, Cheerwin Baby Health aroused the attention of millions of moms and accurately and effectively spread brand information together with hot mom and web celebrity Zhou Yueyue.
Realized Brand and Effect Integration Together with E-commerce Platform
The online activity was launched on Tmall with red pocket, discount coupon and Juhuasuan of Cheerwin flagship store of home supplies and daily chemical products and provided shopping guide service so that netizens can watch the live show while shopping. The activity not only optimized interactive experience but also promoted brand and effect integration.
Although the activity temporarily came to an end, Cheerwin Baby Health will never stop developing mosquito repellent products. Follow WeChat Official Account “Cheerwin Baby Health” and you can watch videos of the activity and even have the chance to get information about the latest activity and a big surprise.
（Cheerwin Daily Chemical)）