How to raise national mosquito repellent awareness and protect mass’s especially children’s health and safety? When summer approaches in the mid of May, Cheerwin Baby Health launched mosquito repellent action against Guinness World Records. By June 19, 87009 people participated in the challenge and set a Guinness World Record titled “An oath searched most in a healthy activity”.
An astonishing scene: 80000 people sworn to fight against mosquito-borne diseases.
As a leading brand of the domestic mosquito repellent industry, Cheerwin Baby Health has devoted to improving mosquito repellent conditions and collaborated with China Women Development Foundation and Chinese Center for Disease Control and Prevention in popularizing mosquito repellent knowledge among communities and residents for years.
In 2017, Cheerwin Baby Health challenged Guinness World Records by H5 jointly with the Guinness official in order to further strengthen national mosquito repellent awareness and make more parents and children informed of and alert against hazard of mosquito-borne diseases. Net friends played interactive games and sworn and promised to use healthy and natural mosquito repellent products made of plant extracts in order to keep children far away from mosquito-borne diseases.
In order to expand influence, red packets valued 30000 Yuan were prepared to encourage participants who sworn to fight against mosquito-borne diseases. Besides, the activity was highly valued and strongly backed by China Women Development Foundation and Chinese Center for Disease Control and Prevention. The activity to popularize scientific knowledge of mosquito repellent among residents called for concern of authorities and all participation in order to cut Guinness World Records.
Other than Guinness World Records, there were hot mom and science popularization exhibitions
Guinness challenge was a strategy of Cheerwin Baby Health to awaken national mosquito repellent awareness in this summer and was completed through network communication. “National mosquito repellent awareness awakening” revolution of Cheerwin Baby Health was launched early in early May. On May 9, Cheerwin Baby Health taught netizens to correctly use mosquito repellent on Tmall live platform and the number of viewers reached up to 70000.
On May 21, Cheerwin Baby Health held “Secure mosquito repellent? Instant protection” harmful insect science popularization exhibition together with China Women Development Foundation and Chinese Center for Disease Control and Prevention. It was the first 1.5m science popularization exhibition consistent with children’s vision in China which enabled parents and children to learn more knowledge about harmful insects through lively activities such as field experience, expert answer and interactive DIY and master correct and scientific mosquito repellent methods. In the exhibition, “Mom mosquito resistance team” established by Cheerwin Baby Health and aimed at preventing mosquito-borne diseases and protecting family health was upgraded and became a main force of the activity.
Mosquito repellent concept: Give top priority to children’s health
From mosquito repellent experiment with 70000 viewers to the first domestic harmful insect science popularization exhibition consistent with children’s vision and Guinness World Records challenge with 87009 participants, Cheerwin Baby Health actively practiced CSR, gathered young parents, mined knowledge about mosquito repellent in life, helped citizens raise the awareness of diseases prevention through mosquito repellent, chose healthier and greener mosquito repellent products and protected children from mosquitoes.
Cheerwin Baby Health series mosquito repellent science popularization activities made effective use of industrial advantages of enterprises and professional experience of authorities and complied with the most acceptable communication ways in order to convey information more effectively and achieve the purpose of communication. Cheerwin Baby Health has always devoted to protecting children from mosquitoes. Besides, it has officered healthier and more efficient mosquito repellent products made of plant extracts, adhered to the concept of “green, healthy and efficient mosquito repellent”, constantly explored more advanced fields, elevated product effect, strengthened science popularization education and deepened parents and children’s awareness of disease prevention through mosquito repellent.
（Cheerwin Daily Chemical）