On September 5, the opening ceremony of 2017 quality month activity of Guangdong Province and Guangzhou City and the award ceremony of “High Quality. New Perspective” Guangzhou quality and brand story contest were grandly inaugurated in Friendship Theater. “Deliberate. Faultless” quality and brand story of Liby Group ranked first among top 10 brand stories of the highest communication value.
In April, 2019, Guangzhou Quality and Technology Supervision Bureau and GZTV, with developing the leading role of brand as the entry point, innovatively initiated “High Quality. New Perspective” Guangzhou quality and brand story contest. Through expert review and network voting by nearly 2.11 million people, Liby Group stood out of 61 works with “Deliberate. Faultless” quality and brand story and ranked first among top 10 brand stories of the highest communication value.
In the award ceremony, Vice-president Yang Zuoyi expressed thanks to leaders at all levels and consumers for their trust and support. He said: “Liby’s market occupancy represents market and consumer’s acceptance. Liby, in line with the vision of “World famous brand, century-old Liby”, will support the development idea ‘Enjoy great prestige on the basis of product and win the future on the basis of quality’ of Guangzhou by action.”
After the award ceremony, Vice-president Yang Zuoyi was interviewed by GDTV Zhujiang Channel and other reporters. He gave a detailed introduction to quality management idea and successful experience of Liby so as to spread “green and healthy development strategy” and the mission “Health and happiness for every family” of Liby.
The contest was an important measure of Guangzhou City to further promote brand development strategy and comprehensively enhance quality construction. The Group made an active response and with “Deliberate. Faultless” quality and brand story lightened “Liby brand”, highlighted “Liby quality” and facilitated to revitalize the national daily chemical industry!
《For “Deliberate. Faultless” quality and brand story, please refer to：https://v.qq.com/x/page/m053300tcf1.html